"In its simplest form," he said, "this could be checking the debugger has powerful fault analysis tools or the IDE includes software engineering features. Unemyr contended that project teams need to be better at evaluating the options and not just taking the solution from previous projects. Such insight would be useful as a basis for individual customer analysis for their actual project." Embedded market forecasters perform such analyses each year, based on data they collect from developers. "With those two factors understood, the RoI benefit will be apparent. Is that a false economy? How can development teams work out a return on the investment (RoI) in software?Ĭarbone said there are two steps in such an analysis: the role of 'schedule completion' in the RoI for the product and the role of ThreadX (an Express Logic product) versus other RTOSs. Many tools are regarded as 'expensive' and companies can seek cheaper alternatives. We strongly encourage them to start with a careful and thorough look at our source code and a full evaluation license (free) that lets them see how easy it is to use our software and how well it works for them." "In the end, customers and prospective customers must make their own determination regarding the expected benefits. John Carbone, vp of marketing with Express Logic, took a different view. Most customers will also download a free 30 day evaluation version of Atollic TrueSTUDIO prior to purchase." Magnus Unemyr, vp sales and marketing with Atollic, noted: "We also provide a lot of information about using the tools: for example, white papers and video tutorials. Customers can measure their benefits, for example, by time – completing projects ahead of schedule and before their competitors – or by reducing hardware costs." "We give our customers a quick start through thousands of example projects, step by step tutorials and worldwide technical support so they can achieve fast and mature development results. Stefan Skarin, ceo of IAR Systems, said developers appreciate ease of use, stability and reliability. How can the industry help developers to measure the benefits of particular tools? With costs rising and budgets stretched, some companies may choose to look at less expensive tools. Depending upon who you talk to and the scale of the design, software development can represent around 60% of the cost of of an embedded system project.
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